China Internet Museum

Current Position: History>>2010>>Milestones

January 13

The Chinese government decided to accelerate the three networks integration of the telecommunication network, the TV and radio network and the Internet, said the State Council after an executive meeting chaired by Premier Wen Jiabao.

March 31

The State Administration of Radio, Film and Television issued its first three Internet TV licenses.

May 31

The State Administration of Industry and Commerce officially released Interim Measures for the Trading of Commodities and Services through the Internet.

June 8

The State Council Information Office published a white paper on The Internet in China for the first time, elaborating on Chinese government's basic policies on the Internet: "active use, scientific development, law-based administration and ensured security".

June 14

The People's Bank of China (PBOC) released Administrative Measures for the Payment Services Provided by Non-financial Institutions, in which the payment through the network shall be subject to the supervision and administration of the PBOC (People's Bank of China).

June 25

The ICANN 38th meeting passed a resolution that ".中国" domain name would be included in the global root domain name system of Internet. .

June 30

The coordination task force for integrating the telecom network, radio & TV network and the Internet under the State Council approved the first-batch list of regions (cities) for the integration.


The Hufu TePA standard proposed by China was officially approved by the International Organization for Standardization (ISO), the first approved international standard submitted by China for basic common technology of network security.


China promoted to make TD-LTE-Advanced an international 4G standard.

September 8

Beijing Municipal Commission of Development and Reform, Beijing Municipal Commission of Economy and Information Technology and the Administrative Committee of Zhongguancun Science Park jointly issued Beijing Action Plan for the Xiangyun Project, established cloud computing as the "opening for a breakthrough for strategic emerging industries in Beijing" for the first time and launched the Xiangyun (Clouds of Blessing) Project.

October 9

The General Administration of Press and Publication issued Views of the General Administration of Press and Publication on the Development of E-book Industry, which put forward the establishment of E-book industry access system by laws and regulations, and the classified examination and approval as well as administration of the enterprises undertaking e-book related business.

By December 31

It is revealed from the data of the CNNIC that by December 31, 2010, the amount of the netizens in China had reached 457 million, among which the mobile phone netizens had reached 303 million. The number of IPv4 addresses had reached 278 million. The total number of domain names had reached 8.66 million, among which the number of the domain “.CN” had reached 4.35 million, the number of the websites had reached 1.91 million, and the bandwidth of the international entrance had reached 1,098,957Mbps.


China's first group-buying website manzuo was launched.

January 1

Taobao released a new front page which was "clear, exquisite and responsive", with highlighted functions such as search, web page navigation and guide for new users.

January 6

Baidu announced to fund an independent video company, with Gong Yu as the CEO.

January 7

Lenovo officially released its mobile Internet strategy and its first-generation mobile Internet terminals in Las Vegas, including Skylight, LePhone and IdeaPad U1 (a hybrid notebook).

January 12

The domain name resolution of baidu was illegally tampered at its registrar in the United States, the global access to baidu was blocked.

January 12

At 15:00, January 12, Google Senior Vice President and Chief Legal Officer David Drummond posted on the official blog of Google, saying that Google was considering to shut down Google China website and its office in China.

January 13

Liu Yunzhi, Regional Vice President of Sales for Google Greater China didn't know that the headquarters wanted to shut down its business in China until January 12 and on January 13 other executives of Google China were still in the dark.

January 13

Google announced to accept no more censoring of its search engine in China and that it might exit from the Chinese market.

January 18

360 Total Security, an antivirus software, had attracted more than 100 million users.

January 18

Google denied that it would exit from China and its branch for Greater China was in operation again, with staff all back to their position.

January 20

The close beta test of NetEase Weibo was launched and from 20:00, July 13, 2010, its system was under maintenance.

February 1

The open beta test of People .cn Weibo was launched.

February 3

Tudou and youku jointly hosted a press conference in Beijing and launched the online video simultaneous broadcast mode.

February 3

Ctrip invested in the travel business of Wing On Travel (Holdings) Limited.

February 24

Qiyi announced its website name and domain name.

March was launched, an online group-buying platform under taobao .

March, the predecessor of jumei , was launched and became the first group-buying website for cosmetics in China.(Jumei was founded)


Qunar launched its fourth biggest travel information search platform --- the train ticket searching channel.


Group-buying websites sprang up one after another. According to the statistics of CNNIC, by the end of 2010, China had 18.75 million online group buyers.

March and Shanda Network reached an agreement to cooperate in online game operation, video content sharing and copyright protection.

March 5

At 19:52:58, March 5, Tencent announced that the number of QQ users online simultaneously exceeded 100 million for the first time.

March 12

Ctrip purchased a minority of stocks of China Lodging Group Ltd. and BTG-Jianguo Hotels & Resorts.

March 12

Index.youku was launched to measure the audience rating of videos.

March 13

Media reported that Google and the Chinese government were in stagnation over Internet censorship and it's known that Google had drafted a detailed plan to shut down its search engine in China.

March 17

Youku partnered up with CR-Nielsen for third-party testing of bumper advertisements in videos on youku .

March 23

Google announced to move the search service from Mainland China to Hong Kong,

March 25

Sogou Input version 5.0 was launched, in which the cloud computing technology was applied for the first time. It's a major breakthrough made by Sogou in the Chinese input market, and cloud input became a new direction for Chinese input technology.

March 31

Baidu Tieba (Post Bar) formed the Bar League to provide services and support for bar heads to apply for online and offline activities.

April 1

The close beta test of Tencent Weibo was launched on a small scale, supported only texts with the restriction of 140 Chinese characters and was open to users.

April 2

Sme.ctrip was launched.

April 2 released its Internet Survey Report and ranked tudou as the top brand among all video websites for a second time.

April 7

The open beta version of Sohu Weibo was launched.

April 12 and TCL jointly hosted a press conference to announce their strategic partnership and the establishment of the Internet TV lab, to promote the development of standards for China's Internet TV industry and its sound and orderly development.

April 15

China Mobile launched the first TD-LTE network for trial commercial use at the Expo site in Shanghai, and China Telecom also launched its CDMALTE network for trial commercial use. China was picking up its pace on the research and development of 4G technology.

April 19

Lenovo hosted a press conference to launch its mobile interconnection strategy and new products in Beijing, including mobile interconnection terminals of LePhone, Skylight and IdeaPad U160.

April 20 and baofeng signed a contract in Beijing and announced their strategic partnership to launch CNTV Baofeng TV and meanwhile 2010 Baofeng application on the CNTV was available for downloading.

April 22

Qiyi was launched.


Lenovo and China Unicom jointly hosted the strategic partnership and LePhone launch ceremony in Beijing.

May 1

Tencent Weibo was open to invited registration.

May 4

Renren was listed on New York Stock Exchange. By February 2012, its stock price had fallen by two thirds.

May 18

Vjia , founded by Vancl founder and Chairman Chen Nian, was launched.


Dianping launched its group-buying business.


Jd started to provide the pick-up for exchange & return service across the country, a guarantee of customer service for online shopping.

June 7

Sohu TV formed strategic partnership with the three biggest TV stations in South Korea to buy all the hit TV series produced by Seoul Broadcasting System (SBS), Korean Broadcasting System (KBS) and Munhwa Broadcasting Corporation (MBC) in the following three years and their classic TV series in the past decade, including 7,360 hours of over 9,800 episodes of 486 TV series, making it the biggest authorized platform to air Korean TV series in China.

June 8

Tieba launched the Doujin Channel, the biggest creation and sharing platform for doujin works on the Internet.


Tudou raised USD 50 million in its fifth-round financing from Crescent Group, Venrock and General Ca.

July 1

Tudou was voted as the first-choice Chinese video website by worldwide users of Nielsen.

July 10

.中国 domain names were officially included into the global Internet root domain name system.

July 21 announced to terminate its cooperation with Google and to independently operate the social networking service Tianya Laiba and the Q&A service Tianya Wenda.

July 26

Qunar launched the Trip Planner, the first schedule management software developed for online tourism in China.

July 27

Jp.tieba was officially launched which was fully localized and still used the sub domain name of tieba , in the hope that the domain name "tieba" would remind Japanese users of "te ieba", which meant "talk about" in Japanese.


Jumei became the first to launch a series of new features including the shopping cart, combined delivery, and postponed delivery, etc.


Qunar successfully developed the world's biggest Chinese hotel review system. Its long- and short-review mechanism and experts' weight algorithm saved about 40% of reading time for consumers. Meanwhile, it received more than one million reviews from users.

August 4

Tieba officially launched the e-magazine service Bakan, pushing Chinese Internet into the era of collaborative creation of boutique contents with users.

August 6

Tieba Liaoliaokan, an instant messaging tool, was launched.

August 9

Sohu performed strategic restructuring of Sogou and attracted Alibaba's strategic investment.

August 12

Letv was listed on the Growth Enterprise Market in China, with the stock name of LETV and the stock code 300104. It's the world's first publicly listed company and China's only A-share listed company in the industry.

August 17

The China Internet Conference 2010 was held at Beijing International Convention Center under the theme of "Service: the Essence of Network Value; Green: the path of Network Development", advocating responsibility, harmony and the more integrated and sustainable Internet.

August 17

Qiyi officially launched the Eco-Media technology platform, in order to meet the demands of the content providers, advertisers, users and video websites with its integrated technical support system.

August 22

Kaixin app launched the new function of "Bump" which allowed users to add a new friend by "bumping" their smart phone with that of others. As long as users logged onto the latest Android 1.1.0 version of the app, it would pop out the reminder of "Shake your phone to exchange your name card with people nearby."


The brand Jumei and domain name jumei were launched simultaneously.


Qihoo 360 launched the 360 Privacy Protector and 360 Q Guard against QQ and claimed that they could protect the privacy and network security of QQ users.

September 8

The network of News of Community Party of China, People's Daily Online, officially launched "Straight Access to Zhongnanhai --- the Message Board of Central Leaders and Central Leading Organs". The message board highlighted the interactivity, aiming at letting the net citizens pour out the heart words to the central leaders and give advice and suggestions to the central leading organs.

September 9

Shanda Games purchased Eyedentity Games, the developer of Dragon Nest.

September 14

Kaixin001 reinforced its function of photo sharing and added the "like" feature on it. Users could click on the "heart + like" icon on the right bottom of the photo to like the current photo and turn the next page.

September 15

Vancl officially launched the nationwide brand marketing campaign on college campus.

September 17

Baidu Input was officially launched.

September 26

Qiyi became the first company to launch the web page version/mobile app compatible to iPhone4/iPad.


Yhd officially launched the "Infinite Shelf" project, a store within store and the new cooperation mode Fulfilled by Yihaodian.


Qunar attracted 45 million unique visitors and provided real-time search of 12,000 domestic and international flight routes, 80,000 hotels and 20,000 holiday routes for them.


Vip raised USD 20 million in the first-round venture capital (from DCM and Sequoia Capital), the biggest amount of first-round venture capital in Chinese e-commerce industry.

October 12

Qiyi launched the Video++ function to create a more creative user experience.

October 22

The American Depositary Receipt (ADR) of Changyou was listed on the GlobalQuote in Singapore. Later, it's added to both Singapore Exchange and NASDAQ in the United States. Its trade code on Singapore Exchange was K3JD.

October 29

Qihoo 360 Technology released a safety tool named "QQ Safeguard". On November 3, Shenzhen Tencent Computer System Co., Ltd. claimed that "QQ Safeguard" hijacked QQ's security module and decided to cease the operation of QQ software on the computers installed the 360 software.

At the end of October

Etao , the search engine under Taobao launched the function of metasearch which allowed users to obtain results from Sogou or Bing.


Ji Shisan (or G13) founded Guokr to communicate science & technology knowledge and advocate science & technology ideas to the general public via commercial media operation.


JD started to sell books, a transformation from an online retailer of 3C products to a comprehensive online retailer.


Lenovo presented its products and technologies themed on "mobile interconnection", "all-in-one desktops" and "cloud computing" at the 12th China Hi-Tech Fair.


With its unique ideas on customer value, resources and abilities and profit-making mode, qunar won the 2010 Best Business Mode in China Award in the most influential business mode evaluation campaign in the country organized by the 21st Century Business Review."


Vip attracted the membership of 1.5 million who placed 10,000 orders on the first day of business.

November 1

Tmall started to use its own domain name tmall .

November 3

Tencent accused 360 Q Guard of hijacking QQ's security module and decided to disable its QQ services on computers installed with the 360 software. On the same day, it released A Letter to QQ Users on the front page of qq , forcing users to choose side with either QQ or 360 and provoking strong resentment from netizens nationwide.

November 4

Renren launched the "Peacemaking Patch" and claimed that it could guarantee the simultaneous operation of QQ and 360 software and thus resolve the conflict between the two.

On the next day

The regulator stepped in and Tencent and 360 agreed to restore the compatibility of their software.

From November 7 to 12

The 79th conference of the Internet Engineering Task Force (IETF) was held in Beijing. It was for the first time in the mainland of China that IETF conference was held.

November 8

The open beta version of was launched.

November 9

Kingsoft, Baidu, Sogou, Maxthon and Keniu jointly announced that their apps would not be compatible with 360 software, the biggest incompatibility incident in the Chinese Internet history. But before the press conference was concluded, Sohu Chairman and CEO Zhang Chaoyang posted on weibo saying, "As far as I know, Sogou has no plan to become incompatible with 360 software". Sogou CEO Wang Xiaochuan was not present at the press conference and later denied indirectly Sogou's participation in the incompatibility plan.

November 10

Yabo, the weibo product of, launched the close beta test in the small hours.

November 10

Kingsoft Network was launched, with former Keniu CEO Fu Sheng as its CEO and former Kingsoft CEO for Security Wang Xin as COO, and Qiu Bojun and Lei Jun as its board directors. Meanwhile, it's announced that Kingsoft Antivirus would be permanently free.

November 11

Sina and MSN China announced to form strategic partnership, allow users to sign up for Sina Weibo with their MSN account or vice versa, and move the MSN official blog to the Sina platform.

November 14

Guokr hosted a press conference at China National Convention Center in Beijing to announce the official launch of guokr and Guokr Reading, an extensive science reading brand.

November 17 was officially launched.

November 17

Qiyi released full-flow data and announced its plan to build the No.1 video portal in China.

November 21

Both Tencent and Qihoo 360 posted an apology letter to netizens on their official website, marking the end of their dispute. With the intervention of the Ministry of Industry and Information Technology and the Ministry of Public Security, all the software of Qihoo 360 and Tencent became compatible to each other.


Alibaba purchased the bankrupt Huitong Express to enter the logistics industry.


Xiaomi Studio launched Miliao, a free instant messaging client.

By December

China had over 2,000 group-buying websites.

December 8

Beijing time, youku , a Chinese online video company, was listed on New York Stock Exchange.

December 9

Qihoo 360 launched its latest free privacy protection product --- 360 Mipan (literally "secret disk").

December 9

Dangdang was listed on New York Stock Exchange, the first Chinese wholly-online B2C online shopping mall listed in the United States.

December 17

The 2nd Tudou Video Marketing Festival was held at The Waterhouse at South Bund in Shanghai, attracting the presence of nearly 1,000 advertisers.

December 21

Dangdang launched its e-book platform which boasted so far the most Chinese e-book titles, with over 200,000 kinds of digital products.

December 27

Douban launched its virtual currency Xiaodou.

December 30

The Open Platform of jd was officially put into operation.


Huawei overtook Nokia, Siemens and Alcatel-Lucent and became the world's second biggest communication device manufacture next to Ericsson.


The social influence of the network public opinion had deepened. A series of events such as "The Rescue in Wangjialing Mine Disaster", "Fang Zhouzi's Crackdown on Forging", "Self-burning at Forced Demolition in Yihuang", as well as "The Son of Li Gang Drunk Driving and Making People Die" were exposed on the Internet, and aroused the widespread concern all over the society.


2010,The year of 2010 was the first year of weibo era in China. In that year, the weibo service reached an unprecedented level in terms of user coverage and influence on China. In addition, several symbolic incidents were first exposed on weibo before they were covered by traditional media and weibo started to emerge as an important media force.


"The Rescue in Wangjialing Mine Disaster", "Fang Zhouzi's Crackdown on Forging", "Self-burning at Forced Demolition in Yihuang", as well as "The Son of Li Gang Drunk Driving and Making People Die" attracted extensive attention after they were exposed on the Internet and enhanced the social influence of online public opinion.

May 25

The Red Journey of Computer-Mediated Media in Beijing was launched in Chongqing. Participants gathered in Chongqing, a city on hills, to study the Red Rock spirit, experience the tremendous achievements made in building Chongqing into a livable, light-traffic, green, safe and pro-health city, and feel the unique charm of "singing revolutionary songs, reading classic books, telling stories and spreading mottos."

June 9

It's said that online communities would join hands to boycott Super Junior, a South Korean boy band which caused a trample accident at the ROK Pavilion at the Expo site in Shanghai on May 30, known as the "June 9 Holy War".

October 27

The 10th Chinese Network Media Forum was open in Nanjing under the theme of "Transform the Development Mode and Improve the Communication Ability." Nanjing Declaration on Building Green Internet was adopted at the forum.


The lecture videos of 57 professors and scholars were uploaded to youku and their copyright holder Superstar Information Technology Co., Ltd filed a lawsuit against Youku and claimed the compensation of nearly RMB 10 million.